Whelk is led by Philippe Ryan in Rosemère, who has worked in communications, marketing, and web development in Quebec for more than 35 years. He is supported by Rob Cooper, who oversees client development in Ontario from the Kitchener–Waterloo region. Together, they work with a multidisciplinary team of specialists in search engine optimization, web integration, programming, WordPress, WooCommerce, website performance, Cloud hosting, and artificial intelligence.