{"id":33828,"date":"2026-07-03T09:23:48","date_gmt":"2026-07-03T13:23:48","guid":{"rendered":"https:\/\/whelk.ca\/?post_type=avada_faq&#038;p=33828"},"modified":"2026-07-03T09:23:48","modified_gmt":"2026-07-03T13:23:48","slug":"pourquoi-parle-t-on-maintenant-de-geo","status":"publish","type":"avada_faq","link":"https:\/\/whelk.ca\/fr\/faq-items\/pourquoi-parle-t-on-maintenant-de-geo\/","title":{"rendered":"Pourquoi parle-t-on maintenant de GEO?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"2220\" data-end=\"2532\">Les habitudes de recherche \u00e9voluent rapidement. De plus en plus d&rsquo;utilisateurs posent directement leurs questions \u00e0 des assistants conversationnels plut\u00f4t que de consulter une liste de r\u00e9sultats. Le GEO refl\u00e8te cette nouvelle r\u00e9alit\u00e9 et encourage les entreprises \u00e0 adapter leur contenu \u00e0 ces nouveaux modes de recherche.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":33000,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"faq_category":[1283],"class_list":["post-33828","avada_faq","type-avada_faq","status-publish","format-standard","has-post-thumbnail","hentry","faq_category-geo-generative-engine-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WHELK | FAQ - GEO (Generative Engine Optimization)<\/title>\n<meta name=\"description\" content=\"GEO - GENERATIVE ENGINE OPTIMIZATION | Le Centre d&#039;expertise Whelk est la r\u00e9f\u00e9rence pour toutes PME ayant des questions Web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/whelk.ca\/fr\/faq-items\/pourquoi-parle-t-on-maintenant-de-geo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WHELK | FAQ - 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